All updated as on -
The size of the captive portal market, estimated at USD 830.19 million in 2022, is expected to grow at a CAGR of 15% from 2023 to 2030, driven by the current global wave of digital transformation. Since businesses want to modernize their processes, improve customer experiences, and adjust to shifting consumer behavior, captive portals have become a crucial tool. Businesses may use technology to create seamless online and offline experiences, increasing client engagement and loyalty, by embracing these portals.
The market for captive portals is expanding due to the increased necessity to monetise public Wi-Fi services. Businesses can use captive portal systems to monetize Wi-Fi, giving them the ability to make money in a variety of ways. Customers can specify bandwidth restrictions and custom session lengths for some captive portal solutions based on their preferences. Businesses can charge customers for Wi-Fi access, run advertisements on the captive portal, gather customer information for marketing uses, provide bundled or premium services, and form alliances for mutual gain.
When a user tries to connect to a restricted network, such as one used in hotels, restaurants, transit hubs, or companies, a captive portal, also known as a web page or login page, is displayed. Before allowing users access to the internet or network resources, it presents a login or authentication page. It is a typical technique for controlling and limiting visitor network access. In confined areas like buildings, shopping centers, and campuses, captive portals are employed. They are increasingly being used by retailers and lodging companies to provide Wi-Fi connectivity to their customers. Businesses can use capture portals to compile essential customer data, deliver individualized offers, and gather information for focused marketing campaigns. Captive portal technology has many applications across many industries. Captive portals give an extra layer of security for the advantage of Wi-Fi networks. Users must authenticate themselves before connecting to the network in order to guard against online threats and prevent unwanted access. To ensure adherence to data privacy laws like the CCPA and GDPR, captive portals can be used. Businesses can stay out of legal trouble while upholding consumer privacy by using that method to get client data.
By gathering client information, presenting tailored adverts, pushing special offers, conducting surveys, integrating with social media, and putting in place loyalty programs, captive portals can be a potent tool for boosting marketing initiatives. Businesses can improve brand recognition, client retention, and revenue growth through captive portal strategies by utilizing these features. By incorporating brand logos, colors, and messaging, captive portals give organizations the ability to develop a branded and immersive user experience. As a result, users will have a consistent and memorable experience, which reinforces brand identification. Captive portals also provide the benefit of sending users specific messages.
Capture portals typically collect user data, such as email addresses and demographic data, during the authentication process. Compliance with privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union, must be given first priority. Businesses are required to get users' consent, handle and safeguard users' data securely, and provide consumers with clear, comprehensible information about how their data is processed. To maintain privacy compliance and provide effective user data protection, it is imperative to comply with these regulations.
The captive portal market was significantly impacted by the COVID-19 epidemic. Businesses, public spaces, and institutions have resorted to capital portals as a crucial tool for providing users with important health guidelines and safety information in the aftermath of the global epidemic. The demand for guest Wi-Fi services has decreased due to social isolation policies and travel limitations in the hospitality and travel industries. However, in the post-pandemic environment, the market is prepared for a recovery as sectors place a higher priority on improved guest experiences and data-driven insights, coinciding with the changing post-pandemic landscape's demands for seamless connectivity and engagement.
The benefit of tech-driven consumer engagement is becoming recognized by several businesses, and this will significantly boost the captive portal market. Companies are introducing technologically enhanced captive portals that offer individualized user experiences, effective data collecting, and real-time analytics by employing cutting-edge technologies like AI, machine learning, and cloud computing.
Report Coverage
Global Captive Portal research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Captive Portal report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Captive Portal competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Captive Portal market players and analyses their core competencies in each global market sub-segments.
Key Points Covered in the Report
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Captive Portal market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Captive Portal market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).
Primary Target Market
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Captive Portal market based on the below-mentioned segments:
Global Captive Portal Market, By Offering
Platform
Services
Global Captive Portal Market, By End User
Travel & Transportation
Hospitality & Leisure
Coworking Spaces
Shopping Malls & Retail Outlets
Entertainment
ISPs
Other End-Use
Global Captive Portal market, Regional Analysis
The market for captive portals is expanding due to the increased necessity to monetise public Wi-Fi services. Businesses can use captive portal systems to monetize Wi-Fi, giving them the ability to make money in a variety of ways. Customers can specify bandwidth restrictions and custom session lengths for some captive portal solutions based on their preferences. Businesses can charge customers for Wi-Fi access, run advertisements on the captive portal, gather customer information for marketing uses, provide bundled or premium services, and form alliances for mutual gain.
When a user tries to connect to a restricted network, such as one used in hotels, restaurants, transit hubs, or companies, a captive portal, also known as a web page or login page, is displayed. Before allowing users access to the internet or network resources, it presents a login or authentication page. It is a typical technique for controlling and limiting visitor network access. In confined areas like buildings, shopping centers, and campuses, captive portals are employed. They are increasingly being used by retailers and lodging companies to provide Wi-Fi connectivity to their customers. Businesses can use capture portals to compile essential customer data, deliver individualized offers, and gather information for focused marketing campaigns. Captive portal technology has many applications across many industries. Captive portals give an extra layer of security for the advantage of Wi-Fi networks. Users must authenticate themselves before connecting to the network in order to guard against online threats and prevent unwanted access. To ensure adherence to data privacy laws like the CCPA and GDPR, captive portals can be used. Businesses can stay out of legal trouble while upholding consumer privacy by using that method to get client data.
By gathering client information, presenting tailored adverts, pushing special offers, conducting surveys, integrating with social media, and putting in place loyalty programs, captive portals can be a potent tool for boosting marketing initiatives. Businesses can improve brand recognition, client retention, and revenue growth through captive portal strategies by utilizing these features. By incorporating brand logos, colors, and messaging, captive portals give organizations the ability to develop a branded and immersive user experience. As a result, users will have a consistent and memorable experience, which reinforces brand identification. Captive portals also provide the benefit of sending users specific messages.
Capture portals typically collect user data, such as email addresses and demographic data, during the authentication process. Compliance with privacy laws, such as the General Data Protection Regulation (GDPR) in the European Union, must be given first priority. Businesses are required to get users' consent, handle and safeguard users' data securely, and provide consumers with clear, comprehensible information about how their data is processed. To maintain privacy compliance and provide effective user data protection, it is imperative to comply with these regulations.
The captive portal market was significantly impacted by the COVID-19 epidemic. Businesses, public spaces, and institutions have resorted to capital portals as a crucial tool for providing users with important health guidelines and safety information in the aftermath of the global epidemic. The demand for guest Wi-Fi services has decreased due to social isolation policies and travel limitations in the hospitality and travel industries. However, in the post-pandemic environment, the market is prepared for a recovery as sectors place a higher priority on improved guest experiences and data-driven insights, coinciding with the changing post-pandemic landscape's demands for seamless connectivity and engagement.
The benefit of tech-driven consumer engagement is becoming recognized by several businesses, and this will significantly boost the captive portal market. Companies are introducing technologically enhanced captive portals that offer individualized user experiences, effective data collecting, and real-time analytics by employing cutting-edge technologies like AI, machine learning, and cloud computing.
Report Coverage
Global Captive Portal research report categorizes the market for global based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. Global Captive Portal report analyses the key growth drivers, opportunities, and challenges influencing the global market. Recent market developments and Captive Portal competitive strategies such as expansion, product launch and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key Captive Portal market players and analyses their core competencies in each global market sub-segments.
| REPORT ATTRIBUTES | DETAILS |
|---|---|
| Study Period | 2017-2030 |
| Base Year | 2022 |
| Forecast Period | 2022-2030 |
| Historical Period | 2017-2021 |
| Unit | Value (USD Billion) |
| Key Companies Profiled | Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US). |
| Segments Covered | • By Product |
| Customization Scope | Free report customization (equivalent to up to 3 analyst working days) with purchase. Addition or alteration to country, regional & segment scope |
Key Points Covered in the Report
- Market Revenue of Captive Portal Market from 2021 to 2030.
- Market Forecast for Captive Portal Market from 2021 to 2030.
- Regional Market Share and Revenue from 2021 to 2030.
- Country Market share within region from 2021 to 2030.
- Key Type and Application Revenue and forecast.
- Company Market Share Analysis, Captive Portal competitive scenario, ranking, and detailed company
profiles. - Market driver, restraints, and detailed COVID-19 impact on Captive Portal
Market
Competitive Environment:
The research provides an accurate study of the major organisations and companies operating in the global Captive Portal market, along with a comparative evaluation based on their product portfolios, corporate summaries, geographic reach, business plans, Captive Portal market shares in specific segments, and SWOT analyses. A detailed analysis of the firms' recent news and developments, such as product development, inventions, joint ventures, partnerships, mergers and acquisitions, strategic alliances, and other activities, is also included in the study. This makes it possible to assess the level of market competition as a whole.
List of Major Market Participants
Cisco (US), Aruba (US), Extreme Network (US), Arista (US), Purple (UK), Enea (Sweden), Boingo (US), Netgear (US), IronWifi (US), GlobalReach (UK), Cloud4Wi (US), Skyfii (Australia), GoZone (US), Adentro (US), Anuvu (US), Spotipo (US), Nexnet Solutions (UAE), Performance Network (UK), Cloudi-Fi (France), WifiGem (Italy), Satcom Direct (US), Intelsat (US), Ray (Singapore), WatchGuard (US), Grandstream (US), Keenetic (Germany), Juniper (US).
Primary Target Market
- Market Players of Captive Portal
- Investors
- End-users
- Government Authorities
- Consulting And Research Firm
- Venture capitalists
- Third-party knowledge providers
- Value-Added Resellers (VARs)
Market Segment:
This study forecasts global, regional, and country revenue from 2019 to 2030. INFINITIVE DATA EXPERT has segmented the global Captive Portal market based on the below-mentioned segments:
Global Captive Portal Market, By Offering
Platform
Services
Global Captive Portal Market, By End User
Travel & Transportation
Hospitality & Leisure
Coworking Spaces
Shopping Malls & Retail Outlets
Entertainment
ISPs
Other End-Use
Global Captive Portal market, Regional Analysis
- Europe: Germany, Uk, France, Italy, Spain, Russia, Rest of Europe
- The Asia Pacific: China,Japan,India,South Korea,Australia,Rest of Asia Pacific
- South America: Brazil, Argentina, Rest of South America
- Middle East & Africa: UAE, Saudi Arabia, Qatar, South Africa, Rest of Middle East & Africa
About This Research
You will get in-depth and extensive captive portal market market research and competitor analysis for your business to help you develop more profound insights into the captive portal market Market.
Through INFINITIVE Data Expert is a professional Market Research services, I will identify the captive portal market market size, demand & opportunities, growth rate, and target audience with a comprehensive analysis of your competitors.